How to Use Video to Tell Your Brand’s Story (And Actually Grow Your Business)

Your Brand Has A Story

But if you’re not telling it in the right way, you're missing opportunities to connect, convert, and grow. In a world where customers are bombarded with over 10,000 marketing messages a day, a clear, compelling story told through video can set your business apart.

At Green Shoe Creative, we believe video is the most powerful tool you can use to bring that story to life. Here's how to do it right.

Why Storytelling Matters

People don't remember facts. They remember stories.

Your audience isn’t just looking for a product or service. They’re looking for a solution to a problem, a transformation, or a better version of themselves. When your brand positions the customer as the hero and your product as the guide, you create emotional resonance. That’s what drives action.

Why Video Is the Best Format for Storytelling

It captures emotion. Video combines visuals, sound, and pacing to create an emotional connection.
It increases retention. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
It drives action. Video content on landing pages can increase conversions by up to 80%.

If you’re not using video to tell your story, you’re falling behind.

A 3-Step Framework to Tell Your Brand Story with Video

At Green Shoe Creative, we follow a simple, proven process:

1. Identify the Hero (Hint: It's Not You)

Your customer is the hero of the story. Show that you understand their problem and speak directly to their needs.

2. Clarify the Journey

Every great story has a beginning, middle, and end. In your video:

Show the problem or challenge
Introduce the guide (that’s you)
Paint a picture of the success or transformation

3. Deliver the Message with Intention

Keep it short and impactful (60-90 seconds is ideal for most platforms)
Lead with a strong hook in the first 5 seconds
Always include a clear call-to-action ("Schedule a Call," "Get a Quote," etc.)

Tips for High-Performing Brand Videos

Tell, don’t sell. Focus on the story, not the sale.
Use real people. Testimonials and behind-the-scenes footage build trust.
Optimize for each platform. Use captions for social, square format for Instagram, landscape for YouTube.

Let Us Help You Tell Your Story

You don’t need to figure this all out alone. We help brands like yours craft and deliver high-impact video content that connects and converts.

Ready to bring your story to life? Schedule a call with Green Shoe Creative today.